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Turning empty feed bags into cash is easy with the Special Horse Organization Winner’s (SHOW) Program. The SHOW Program was developed to provide all non-profit horse associations and clubs their very own sponsorship tool. By simply registering your organization and submitting proof of purchase seals found on the back or side of each horse feed bag, you can raise thousands of dollars. In fact, 400 groups are currently earning money through the SHOW Program.

"The SHOW program allowed us to raise money towards covering awards for our national show - .25 for each proof of purchase seal can add up quickly - and the process for getting reimbursed is easy!"

Kelly Crary
VA Palomino Association

How does my organization make money?

Southern States, Legends and Triple Crown Horse Feeds

Just by doing what you’re already doing – giving your horses Southern States®-branded, Legends®, or ProElite® horse feed. Your organization can earn 25¢ for each proof of purchase seal from Southern States and Legends® horse feed bags. You can even earn $10 per ton on bulk feed. All you have to do is collect the proof of purchase seal found on the back or side of horse feed bags from your organization’s members, friends and family. Feed tags are not accepted. For bulk feed purchases, you need to submit the original customer copy of the delivery tickets.

How do we get our money, and are there restrictions on how the money can be used?

Collect proof of purchase seals from your members. Submit them to the SHOW Program administrator, and your organization will be notified of the current account balance. To receive your money, send us a written request letting us know how the funds will be used. All funds from SHOW must be used for events that specifically benefit the horse industry. Southern States should be mentioned as a sponsor of any events SHOW money is used for, and Southern States/Cargill representatives should be allowed to attend those events.

How does my organization join SHOW?

Collect Proof of Purchase Seals to earn cash for your horse organization.If you want, we can make a presentation about SHOW to your non-profit horse association or club. To enroll your organization in the program, just sign a letter of agreement. Then all you need to do is designate a contact person to administer the program and give us your current membership list which needs to be updated annually.Your contact person will collect and submit proof of purchase seals as often as you like.

If you have questions about SHOW or want to enroll, call 888-221-8987 or send an e-mail request to We are providing a simple and unique fundraising opportunity for 400 non-profit groups. We’d like to help your organization, too. Join SHOW and start turning your feed bags into money bags!

"As president of the Kentucky Thoroughbred Farm Managers Club, we count on the proceeds from the SHOW program to assist us in our yearly activities and community programs. The generosity of the farms who participate in this with their proofs of purchase seals is vital to our organization."

Scott Mallory
2012 President

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