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Our SHOW Program

THE SHOW PROGRAM IS ENDING DECEMBER 31, 2020

The SHOW (Special Horse Organization Winner’s Program) program is ending on December 31, 2020. All proof of purchase clippings should be submitted by that date to receive reimbursement.


The program is being replaced by the Certified Farm Program (CFP) and Nutrena® Plaid Perks® program.

What are the details of the programs that we are recommending?

  • Plaid Perks is the new Nutrena® loyalty program. People will earn 10 points per dollar spent on any Nutrena branded feed and can redeem the points for rewards that include coupons, wearables, and other branded merchandise.
  • The Certified Farm Program is a unique opportunity for larger horse farms and stables to experience the benefits of superior equine nutrition and, at the same time receive a significant rebate. This program has been developed exclusively for premium horse feeds including Nutrena® SafeChoice®, Nutrena ProForce®, Nutrena Empower®, Nutrena Triumph® feeds, ProElite® horse feeds, Legends® horse feeds and Progressive Nutrition® supplements.
    • Application: Certified Farms must first complete a Program Application Form and be certified by Cargill® to participate in the program.
    • Purchase Minimum: Certified Farms must purchase a minimum of 175 bags of applicable premium horse feed per quarter (or the bulk volume equivalent).
    • Promotions: Certified Farms agree to participate in applicable promotions, which may include equine nutrition seminars for staff and clients, on-farm photography and on-site product materials/displays.
    • AQHA Professional Horseman members have additional incentives.

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